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Managing Returns (RTS) in COD E-commerce: Saving Profitability
Undelivered or refused parcels can cause bankruptcy. Rock-solid strategies to minimize your return rates in Algeria.
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Colisify TeamThe Silent Enemy: Return to Sender (RTS)
The Return to Sender (RTS) phenomenon is the biggest poison of Algerian e-commerce. When a customer refuses a product or ghosts the Yalidine delivery driver, the merchant pays double shipping costs (out an back) out of pocket.
The "Foolproof Confirmation"
Never dispatch a parcel based solely on the online form. The standard process is:
- A phone confirmation call within 4 hours of the order.
- The operator's tone must be highly professional ("Hello, Logistics team of...").
- Confirm exact address accuracy (any visual landmarks?).
- Confirm the TOTAL price (product + shipping). Ask if the cash is ready.
Any hesitation on the phone justifies canceling the order in your Colisify dashboard.
Blacklist the Bad Apples
Colisify features a "Blacklist" tool. If a phone number has previously ordered and refused a parcel, the system alerts you or blocks the next attempt entirely. Sharing this data helps clean up the ecosystem.